Louis Vuitton Lenox Square Atlanta
High-tech materials have been combined seamlessly with heritage craftsmanship from Louis Vuitton and Fantini Mosaici in the creation of a stunning new Louis Vuitton flagship boutique in Atlanta, Georgia, which features design elements from global talents including Marcel Wanders and Nami Sawada.
The first design element to welcome visitors is the bespoke glass block windows etched with the maison's trademark Epi leather pattern. Once inside the sleek renovated luxury boutique, they are presented with a majestic Venetian terrazzo floor, handcrafted by master artisans, from Milan-based Fantini Mosaici, who travelled to the US to create the masterpiece personally.
The store’s 450-square metre floor, which features the iconic LV monogram logo, runs throughout the luxury leather goods and fashion accessories boutique, which is now the largest operated by Louis Vuitton in the Southern region.
The boutique personifies the familiar trademarks of Louis Vuitton and Fantini Mosaici, which are both built on, and the epitome of, craftsmanship, heritage and innovative design.
The handcrafted Italian-made floor is just one of the many luxurious materials showcased throughout the shopping emporium. The new state-of-the-art façade of the new ‘Epi glass’ is highly innovative: a perfectly tailored backlit glass block embedded with stainless steel and meticulously sculpted to resemble the textured lines of Louis Vuitton's distinguished Epi leather.
Hanging proudly over the beige and white Fantini Mosaici terrazzo floor is an eye-catching art installation of gently floating organic petals, designed for the space by the well-known multi-talented Japanese artist, fashion designer and stylist Nami Sawada.
Leading interior and product designer Marcel Wanders was invited to contribute to the dynamic space, and his mesh wood can be enjoyed in the store, which features furniture accents from the maison's coveted 'Objets Nomades' collection.
The softly undulating curved ceiling and walls further add to the gentleness of the embracing space – in contrast to the more angular and ridged design details, including the beautiful Fantini Mosaici floor, where the chips of marble in the terrazzo floor add to the feeling of luxury and opulence, creating the ultimate ambience for the indulgent shopper.
The hand-made heritage dialogue is further reinforced by the presence of the Louis Vuitton craftspeople, who customise certain items for customers in-store.
Fantini Mosaici and Louis Vuitton have enjoyed long and colourful relationships spanning decades. The Fantini artisans have created numerous terrazzo and marble floors for the French maison, most recently in Florence and Rome in Italy and in the Spanish city of Madrid.
Catherine Belbin, Design Editor
